Campaigns
Campaigns are automated outreach sequences that help you reach leads at scale. GetRaze offers two types of campaigns for different use cases.
Campaign Types
| Type | Channel | Purpose | Best For |
|---|
| LinkedIn Campaigns | LinkedIn | Profile collection and connection requests | B2B prospecting, professional networking |
| Activation Campaigns | Email, WhatsApp, LinkedIn | Outreach to existing contacts | Follow-up, nurturing, mass outreach |
Campaign Lifecycle
Draft → Scheduled → Active → Paused/Resumed → Completed
Status Descriptions
| Status | Description |
|---|
| Draft | Being created, not yet started |
| Scheduled | Set to start at future date |
| Active | Currently running |
| Paused | Temporarily stopped |
| Completed | Finished all actions |
| Failed | Error occurred |
Quick Start
LinkedIn Campaign
- Go to LinkedIn → Campaigns
- Click Create Campaign
- Define search criteria
- Configure messages
- Review and launch
Activation Campaign
- Go to Activation → Campaigns
- Click Create Campaign
- Select a Contact List
- Choose channel and agent
- Schedule and launch
Campaign Dashboard
Both campaign types show:
| Element | Description |
|---|
| Campaign Card | Name, status, progress |
| Statistics | Leads added, responses, conversions |
| Progress Bar | Completion percentage |
| Actions | Pause, resume, edit, delete |
Key Metrics
Track campaign performance:
| Metric | Description |
|---|
| Leads Added | Profiles collected/contacted |
| Messages Sent | Outreach messages delivered |
| Responses | Replies received |
| Qualified | Leads that converted |
| Response Rate | Responses / Messages |
| Conversion Rate | Qualified / Responses |
Campaign Best Practices
Planning
- Define clear objectives
- Know your target audience
- Prepare compelling messages
- Set realistic expectations
Execution
- Start with smaller batches
- Monitor early results
- Adjust based on feedback
- Respect daily limits
Optimization
- A/B test messages
- Analyze response patterns
- Refine targeting
- Iterate continuously
Choosing Campaign Type
| Need | Use |
|---|
| Find new prospects on LinkedIn | LinkedIn Campaign |
| Reach contacts you already have | Activation Campaign |
| Collect business data from Google | Google Maps Agent (not a campaign) |
| Multi-channel outreach | Activation Campaign |
| Connection requests | LinkedIn Campaign |
