Campaigns

Campaigns are automated outreach sequences that help you reach leads at scale. GetRaze offers two types of campaigns for different use cases.

Campaign Types

Type	Channel	Purpose	Best For
LinkedIn Campaigns	LinkedIn	Profile collection and connection requests	B2B prospecting, professional networking
Activation Campaigns	Email, WhatsApp, LinkedIn	Outreach to existing contacts	Follow-up, nurturing, mass outreach

Campaign Lifecycle

Draft → Scheduled → Active → Paused/Resumed → Completed

Status Descriptions

Status	Description
Draft	Being created, not yet started
Scheduled	Set to start at future date
Active	Currently running
Paused	Temporarily stopped
Completed	Finished all actions
Failed	Error occurred

Quick Start

LinkedIn Campaign

1. Go to LinkedIn → Campaigns
2. Click Create Campaign
3. Define search criteria
4. Configure messages
5. Review and launch

Activation Campaign

1. Go to Activation → Campaigns
2. Click Create Campaign
3. Select a Contact List
4. Choose channel and agent
5. Schedule and launch

Campaign Dashboard

Both campaign types show:

Element	Description
Campaign Card	Name, status, progress
Statistics	Leads added, responses, conversions
Progress Bar	Completion percentage
Actions	Pause, resume, edit, delete

Key Metrics

Track campaign performance:

Metric	Description
Leads Added	Profiles collected/contacted
Messages Sent	Outreach messages delivered
Responses	Replies received
Qualified	Leads that converted
Response Rate	Responses / Messages
Conversion Rate	Qualified / Responses

Campaign Best Practices

Planning

• Define clear objectives
• Know your target audience
• Prepare compelling messages
• Set realistic expectations

Execution

• Start with smaller batches
• Monitor early results
• Adjust based on feedback
• Respect daily limits

Optimization

• A/B test messages
• Analyze response patterns
• Refine targeting
• Iterate continuously

Choosing Campaign Type

Need	Use
Find new prospects on LinkedIn	LinkedIn Campaign
Reach contacts you already have	Activation Campaign
Collect business data from Google	Google Maps Agent (not a campaign)
Multi-channel outreach	Activation Campaign
Connection requests	LinkedIn Campaign

Related Features

• AI Agents - Automate responses
• Contact Lists - Target audiences
• Conversations - Message management
• Analytics - Performance tracking