LinkedIn Campaigns
LinkedIn Campaigns automate prospect discovery and connection requests on LinkedIn. Find your ideal customers and start conversations at scale.
Overview
LinkedIn Campaigns help you:
- Search for prospects matching your criteria
- Collect profile information automatically
- Send personalized connection requests
- Follow up with new connections
- Track campaign performance
Creating a Campaign
Navigate to LinkedIn → Campaigns → Create Campaign.
Campaign Wizard
The wizard guides you through 5 steps:
Step 1: Campaign Basics
| Field | Required | Description |
|---|---|---|
| Campaign Name | Yes | Descriptive name for the campaign |
| Description | No | Notes about campaign purpose |
Example Names:
- "Tech Founders San Francisco Q1"
- "Marketing Directors Enterprise"
- "SaaS Companies Series A"
Step 2: Target Audience
Define who you want to reach:
Search Criteria
| Filter | Description |
|---|---|
| Keywords | Search terms for profiles |
| Location | Geographic targeting |
| Industries | Industry sectors |
| Job Titles | Roles/positions to target |
| Companies | Specific companies |
| Company Size | Employee count range |
Tips for Targeting
- Be specific: Narrow targeting = higher quality
- Use multiple filters: Combine criteria for precision
- Check search volume: Ensure enough prospects exist
Step 3: LinkedIn Account
Select which LinkedIn account to use:
| Consideration | Recommendation |
|---|---|
| Account Health | Choose accounts with high scores |
| Daily Limits | Check available capacity |
| Account Type | Premium/Sales Navigator have better search |
WARNING
The campaign will use this account's daily limits. Monitor usage carefully.
Step 4: Messages
Configure your outreach messages:
Connection Request
| Field | Limit | Tips |
|---|---|---|
| Connection Message | 300 chars | Short, personalized, value-focused |
Good Example:
Hi {{name}}, I noticed you're leading growth at {{company}}.
I help similar companies automate their lead generation.
Would love to connect and share some insights. - [Your Name]Avoid:
- Generic templates
- Immediate sales pitches
- Long paragraphs
- Spammy language
Follow-up Message (Optional)
Sent after connection is accepted:
| Field | Description |
|---|---|
| Follow-up Message | Thank them, provide value, suggest next step |
| Delay | Days after acceptance (1-7 recommended) |
Follow-up Example:
Thanks for connecting, {{name}}!
I saw {{company}} has been growing fast. We recently helped
[similar company] increase their qualified leads by 40%.
Would you be open to a 15-min call to explore if we could
help {{company}} too?Step 5: Review & Launch
Review all settings before launching:
| Section | What to Check |
|---|---|
| Target Audience | Criteria matches intent |
| Account | Has capacity and good health |
| Messages | Personalized and compelling |
| Limits | Within daily limits |
Collection Settings
| Setting | Description |
|---|---|
| Daily Limit | Max profiles per day |
| Total Limit | Max profiles for campaign |
| Schedule | When to run (business hours recommended) |
Campaign Execution
Collection Phase
The campaign collects profiles matching your criteria:
- Search runs automatically
- Profiles are collected and stored
- Progress updates in real-time
- Continues until limit reached or no more results
Outreach Phase
Connection requests are sent:
- Messages personalized per lead
- Sent within daily limits
- Paced throughout the day
- Tracks acceptance status
Response Handling
When connections reply:
- Messages appear in Conversations
- AI agents can respond (if configured)
- Leads are updated with interaction
Managing Campaigns
Campaign Card
Each campaign shows:
- Name and description
- Status indicator
- Progress bar
- Key metrics
- Action buttons
Campaign Actions
| Action | Description |
|---|---|
| Pause | Stop temporarily |
| Resume | Continue from where stopped |
| Edit | Modify settings (limited when active) |
| Delete | Remove campaign |
| View Details | See full statistics |
Campaign Status
| Status | Meaning |
|---|---|
| 🔵 Draft | Not yet launched |
| 🟢 Active | Currently running |
| 🟡 Paused | Temporarily stopped |
| ✅ Completed | Finished all targets |
| 🔴 Failed | Error needs attention |
Campaign Statistics
Track performance on the campaign card:
| Metric | Description |
|---|---|
| Profiles Collected | Leads found and stored |
| Requests Sent | Connection requests sent |
| Accepted | Connections accepted |
| Responses | Messages received |
| Qualified | Leads marked qualified |
Performance Indicators
| Metric | Good | Average | Needs Work |
|---|---|---|---|
| Acceptance Rate | >40% | 20-40% | <20% |
| Response Rate | >30% | 15-30% | <15% |
| Conversion Rate | >10% | 5-10% | <5% |
Best Practices
Targeting
- Research your ideal customer profile
- Use Sales Navigator for better filters
- Test different criteria combinations
- Focus on quality over quantity
Messaging
- Personalize every message
- Lead with value, not sales
- Reference something specific
- Keep it short and genuine
Timing
- Run during business hours
- Avoid weekends (optional)
- Space out requests
- Be patient with responses
Monitoring
- Check campaign daily
- Review acceptance rates
- Adjust messages if needed
- Pause underperforming campaigns
Troubleshooting
Low acceptance rate
- Improve personalization
- Make message less salesy
- Verify targeting is accurate
- Check account health
Campaign stuck
- Verify account is connected
- Check daily limit availability
- Review for errors
- Try pausing and resuming
No profiles found
- Broaden search criteria
- Check LinkedIn account access
- Verify filters aren't too narrow
- Try different keywords
Messages not sending
- Check account daily limit
- Verify account health
- Review campaign status
- Contact support if persists
Related Features
- LinkedIn Channel - Account management
- AI Agents - Automate responses
- Conversations - Manage replies