Email Templates

Email Templates are reusable email designs that you can use in flows and broadcasts. Templates support personalization variables and can be generated with AI.

Overview

Navigate to Email Marketing > Templates to manage your templates.

Creating a Template

1. Click Create Template
2. Configure the template:

Field	Required	Description
Name	Yes	Internal template name
Subject	Yes	Default email subject line
Body	Yes	HTML email content
Category	No	Organizational category

Template Editor

The template editor provides:

• Rich text editing with formatting tools
• HTML source editing for advanced customization
• Preview mode (desktop and mobile)
• Variable insertion toolbar

Personalization Variables

Use these variables in subject lines and body content:

Variable	Description
	Contact's full name
	Contact's first name
	Contact's email
	Contact's company
	Contact's job title
	Contact's location
	Sender's name
	Your company name
	Unsubscribe URL (required)

AI-Powered Templates

GetRaze can generate email content using AI:

Generate Email Copy

Provide context about your campaign and the AI will generate professional email body text tailored to your audience.

Improve Subject Line

Input a subject line and the AI will suggest optimized variations for better open rates.

Using Templates

In Flows

When adding a Send Email node to a flow, select a template. The template's subject and body are used, with variables replaced per contact.

In Broadcasts

Select a template when creating a broadcast. You can customize the subject line per broadcast while keeping the template body.

Managing Templates

Action	Description
Edit	Modify template content and settings
Duplicate	Create a copy for variations
Preview	See how the email looks
Delete	Remove the template

Best Practices

• Always include an unsubscribe link - Required for compliance
• Keep subject lines under 60 characters - Better open rates on mobile
• Test before sending - Preview on both desktop and mobile
• Use variables generously - Personalized emails perform better
• Organize by category - Makes templates easier to find

Related Features

• Email Flows - Use templates in automated sequences
• Broadcasts - Use templates in one-off sends